“I enjoy a healthy lifestyle by sharing Sunrider’s outstanding products and excellent business opportunities with my family and partners.”

This article tells the success story* of Mrs. Eun Joo Kim IBO who is an Ace Royal of Sunrider® Direct Korea. Since discovering Sunrider® products, she has been able to maintain her health and beauty. As a leader at Sunrider, she and her family run the Sunrider business, which has also provided them with financial stability* while bringing the Sunrider® lifestyle to countless people.
Let’s read through her story to see how business woman Eun Joo Kim is enjoying a successful life.

Mrs. Eun Joo’s Business Owner Journey

21 years ago, while I was experiencing discomfort due to my dry skin and was experimenting with countless of different skincare and makeup products that claimed to be beneficial for my skin, I  discovered Sunrider through an acquaintance. Upon experiencing the remarkable benefits of Kandesn® products then, I transitioned to consuming natural foods. As I incorporated Fortune Delight® in my routine, my body began to feel lighter, and I realized the potential for a business opportunity.

When the ABO business transitioned to an IBO business, I had the opportunity to meet my sponsor, Myung Sook Choi, and leader, Hown Soon Park, both of whom I had known for 20 years. It felt as if time had reversed, as my skin issues were resolved and my overall health improved, making me feel younger. Witnessing how the 2 of them were enjoying their success* gave me confidence that my life could also undergo a positive transformation.

I participated in a Boot Camp held in the United States in 2023, where I gained valuable business inspiration from a dinner with IBOs from other countries, Dr. Chen, Mrs. Chen, and CEO Sunny, and an instructor who gave heartfelt advice that deeply moved me. The passionate and high-quality training content, along with the vibrant atmosphere, truly inspired me. Consequently, we are working on the business so that my eldest daughter can participate in the Boot Camp scheduled this June 2024. This will give her the opportunity to meet the Chen family in person and inspire young people to big dream!

One of the great things about running the Sunrider business is that I can focus on my business without neglecting my family’s health, which is incredibly appealing! As a multi-tasking housewife, one of the thing s I worry about the most is food. I think it’s a blessing that my biggest concerns can be solved with a balanced nutrition of Sunpack (NuPlus®, Quinary®, and Fortune Delight®).
Another good thing is that I can fully use the time given to me under my own initiative.

In the process of developing the business, sponsors and partners develop a strong relationship that helps each other grow, and they become friends and partners who maintain a good relationship even as they grow in business. I think that is also a good thing that makes this business bring about good benefits.
While running a business with my two daughters, the experience of representing Korea on the Got Talent Challenge stage at the 2023 APAC Convention in Taiwan, was an amazing and best experience that only the Sunrider business can provide. It is exciting to know that there will be many opportunities to work together in the future.

The process of practicing to perform on stage was part of Sunrider’s business, and as I saw the children’s changes as they gained more experience with the product, I was confident in the diversity of programs linked to the business.
I dance, so every day I wake up, I start my day with body stretching. These days, I am learning ballet with partners to help maintain body balance and maintain a healthy and beautiful posture. Training large and small muscles together is very helpful in managing my health.
Sunfit® Protein Plus, Alpha 20C®, and Fortune Delight® are very effective in quickly supporting the body, and help increase endurance, so I use them as essential products when exercising.

I love all Sunrider® products. It helps relax our body, but we also feel full of energy and don’t get tired even when we are motivated and active. In particular, Quinary® is my favorite product and it has been very helpful to me as I am currently in my 50s and my body is changing rapidly! Beauty Pearl® is an inner beauty product that makes my body beautiful from the inside out, and it is a product that I love!
My lifestyle has changed significantly since starting the Sunrider business. Previously, I accepted daily inconveniences of life to be unavoidable. Even though I was worried about my extremely dry skin, there was no solution, so I just endured it by applying a lot of makeup products.

During dance practices, I would push through fatigue with short breaks until it became a routine.
Discovering Sunrider brought natural comfort to my body, allowing me to forget past discomforts and focus on achieving my goals.

To grow my business, I share personal stories through skincare and makeup products demonstrations and group experiences. These diverse narratives foster genuine connections with newcomers, enriching their Sunrider journey.
I find great joy and interest in sharing the business opportunities through informational meetings.

It’s fulfilling to help others transform their daily lives with Sunrider®, and I cherish moments discussing dreams and reigniting their passions.We focus on establishing the direction of our business with our partners by actively participating in events using various initiatives hosted by Sunrider® Korea. We Join company’s meetings held on Tuesdays and Thursdays. And we hold poetry and ballet classes on Mondays and Wednesday with our Group, and exercise, and I encourage my partner to enjoy doing business by engaging in activities they have never tried before. Additionally, we organize opportunities to discover new leaders and improve their skills through Zoom meeting held on Fridays.

The main method I use to generate new customers is to sponsor people I encounter with as I go on my daily life. When meeting new people, both the skincare and makeup products are a great way to first introduce them to Sunrider. This is because skincare and makeup products allow them to experience changes in their appearance. During the makeup and skincare demonstrations, I will first introduce the company and inform them of the business opportunities. In addition, I also integrate product use into exercise and dance routines, fostering community engagement and promoting health.

I have never encountered a company with such a dedicated and loyal customer base before. During the 2023 Boot Camp in US, I was deeply impressed by Dr. Chen and Mrs. Chen’s product philosophy and their support for the success of many individuals.
I directly felt the embodiment of Love, Share, and Glow through enthusiastic leadership and the genuine warmth of CEO Sunny, ERD SaeHeon Kim, and numerous other executives and employees who warmly welcomed the IBOs. I would also like to thank all Sunrider executives and employees, including CM Isabelle Song, who always motivate IBOs with innovative ideas.

Lastly, I am thankful to Leader Hown Soon Park, who gave me tremendous inspiration to participate in this business with my children. His shared insights and experience have provided me with a clear understanding of the company’s vision, motivating me to dream big for future business endeavors. Thank you sincerely!

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Read more Sunrider success* stories and product review on our blog here.

*Disclaimer:

Sunrider® makes no guarantees of income or profit OR REWARDS OR INCENTIVES you may earn as a Sunrider® Independent Business Owner (IBO). The earning results OR REWARDS RECEIVED, stated are not necessarily representative or typical of the earnings OR REWARDS IBO can achieve through participation in the Sunrider® Infinity Compensation Plan AND INCENTIVE PROGRAMS. A typical Sunrider IBO in Korea will make average $1,800 dollars (KRW 2,450,000) per year in 2023, it is based on the number of IBOs who received a payment. Your success depends on your effort, commitment, skill, and leadership abilities, and how effectively you exercise those qualities. Please see the Sunrider® Annual Income Disclosure Statement.

These statements have not been evaluated by your local health department.  These products are not intended to diagnose, treat, cure, or prevent any diseases.