Our Story


Founder & Chairman of the Board

A Fusion of Tradition, Innovation & Family

The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western technology. While our founders, Drs. Tei-Fu and Oi-Lin Chen, started the company in Utah in 1982, their journey begins decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong.

The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.

This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. Their five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.

The Sunrider Difference

We understand that our customers want products that are not only safe for them and the environment, but also products that really work. The Sunrider difference ensures the highest standard of safety, quality, and effectiveness that you deserve—from the unique philosophy behind our products to our proprietary manufacturing process.


Our founders are top-notch scientists and trusted experts: Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and Dr. Oi-Lin Chen is a medical doctor. Together with their sons Dr. Reuben Chen, also a medical doctor, and Eric Chen, an organic chemist, they oversee the research, development, and manufacturing of every Sunrider product.

The Philosophy
of Regeneration®

When your body runs in balance, a healthy mind and spirit follow. That’s why Sunrider products holistically nourish (yin) and cleanse (yang) your body’s five systems with a precise combination of nutrients that promotes optimal health. We call this the Philosophy of Regeneration®.

A Variety of
Whole Foods

Your body is designed to be nourished by a wide variety of whole foods, not chemicals. There is no perfect food or ingredient—and too much or too little of any one can unbalance your body. Your optimal health requires a vital variety of foods and nutrients, and you can find them in Sunrider products.

Made by

Sunrider products maximize your body’s absorption of concentrated nutrients from whole foods by preserving the integrity of their goodness with our proprietary extraction and concentration process. We oversee this technologically advanced process in our NSF-certified manufacturing facilities.