HomeMEET SUNRIDERSunrider: A Beacon of Wellness and Financial Stability across Two Generations

Sunrider: A Beacon of Wellness and Financial Stability across Two Generations

Meet Cindy Chern, a Singaporean Independent Business Owner (IBO), who was inspired to become a Sunrider Business Builder, thanks to the health benefits she has enjoyed from using Sunrider’s products and having witnessed first-hand how her mother grew her own Sunrider Business. Let’s hear from Cindy as she shares her journey to achieving wellness and financial stability with Sunrider.   


My name is Cindy Chern, a second-generation Independent Business Owner of Sunrider Singapore.

My Mom, Iris, joined Sunrider because of the positive health benefits the products had on our family and friends. We have continued to use Sunrider’s products ever since they were first introduced to our family.

The company has changed our lives for the better in so many ways. As a 2nd generation business builder, I have gained a lot of confidence after seeing my mom run her franchise business with Sunrider.

Even though the journey is not always smooth, I am blessed to have learnt the best part of this business to help many others who are on the same journey to attain good health and/or financial peace of mind. 

Throughout the journey, our products allowed me to enjoy good health, as well as provided me with the confidence to share this business and products to my beloved family and friends.

Philosophy of Regeneration

Sunrider’s products are developed based on the concept of the Philosophy of Regeneration. According to the Philosophy of Regeneration, when your body runs in balance, a healthy mind and spirit follow. That’s why our products holistically nourish (yin) and cleanse (yang) the body’s five systems with a precise combination of nutrients that help to promote optimal health.

Thank you Dr. Tei-Fu Chen and Mrs. Chen, and the Chen family for making all of this possible.

My greatest achievement is the personal development and growth I have attained, as well as being able to help others lead a healthy and better life. I also would like to share with the Independent Business Owners who have just embarked on the same journey, “You never fail, until you stop trying!” So, let us move forward together and let success take care of itself.


To read more testimonials and success stories from our IBOs, click here.

Founded in 1982, Sunrider International is a world-class manufacturer of high-quality herbal products for health, beauty and home needs. Sunrider products are produced in our own state-of-the-art manufacturing facilities to help you enjoy a healthy lifestyle by providing the right nutrition to people around the world and supporting health, balance and well-being based on the entrepreneurial expertise.


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